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Assistant Manager, Analytics & Customer Experience

Country:  Singapore
State:  Singapore
Job Function:  Sales & Marketing
Job Posting Date:  25 Sep 2024

ABOUT FRASERS PROPERTY LIMITED
Frasers Property Limited (“Frasers Property” and together with its subsidiaries, the “Frasers Property Group” or the “Group”), is a multinational investor-developer-manager of real estate products and services across the property value chain. The Group is listed on the Main Board of the Singapore Exchange Securities Trading Limited (“SGX-ST”) and headquartered in Singapore.

Frasers Property's multinational businesses operate across five asset classes, namely, residential, retail, commercial & business parks, industrial & logistics as well as hospitality. The Group has businesses in Southeast Asia, Australia, Europe and China, and its well-established hospitality business owns and/or operates serviced apartments and hotels in over 20 countries and more than 70 cities across Asia, Australia, Europe, the Middle East and Africa.

Frasers Property is also the sponsor of two real estate investment trusts (“REITs”) and one stapled trust listed on the SGX-ST. Frasers Centrepoint Trust and Frasers Logistics & Commercial Trust are focused on retail, and industrial & commercial properties, respectively. Frasers Hospitality Trust (comprising Frasers Hospitality Real Estate Investment Trust and Frasers Hospitality Business Trust) is a stapled trust focused on hospitality properties. In addition, the Group has two REITs listed on the Stock Exchange of Thailand. Frasers Property (Thailand) Public Company Limited is the sponsor of Frasers Property Thailand Industrial Freehold & Leasehold REIT, which is focused on industrial & logistics properties in Thailand, and Golden Ventures Leasehold Real Estate Investment Trust, which is focused on commercial properties.

The Group is committed to inspiring experiences and creating places for good for its stakeholders. By acting progressively, producing and consuming responsibly, and focusing on its people, Frasers Property aspires to raise sustainability ideals across its value chain, and build a more resilient business. It is committed to be a net-zero carbon corporation by 2050. Building on its heritage as well as leveraging its knowledge and capabilities, the Group aims to create lasting shared value for its people, the businesses and communities it serves. Frasers Property believes in the diversity of its people and is invested in promoting a progressive, collaborative and respectful culture.

For more information on Frasers Property, please visit frasersproperty.com or follow us on LinkedIn.

Job Summary

Reporting to the AVP, Customer Experience & Digital, you will champion data analytics to improve platform growth and Customer Experience across Frasers Property Singapore’s retail ecosystem. You will work closely with internal and external stakeholders to enhance reporting capabilities, identify experience gaps, provide customer insights and amplify platform reach

Job Description

Support data driven decision making

  • Collaborate with Marketing and Operations team to support lifecycle marketing initiatives, leverage on data analytics to proactively drive tactical campaigns 
  • Drive personalisation through proactive user segmentation and behavioural analysis. Support  automated marketing, digital advertising, performance reporting to drive ecosystem growth 
  • Proactively manage performance dashboards by working hand-in-hand with vendors, Digital team and Malls to refine and maintain the system 


Create positive experiences for internal and external customers 

  • Provide support for the Singapore retail business ecosystem by defining, articulating and balancing the needs of various internal and external stakeholders to drive positive Net Promoter Score across multiple touchpoints
  • Refine customer’s and merchant’s data experience by identifying gaps in each stakeholder’s journey to optimise platform usability and ease of data application and integration  
  • Facilitate customer, merchant and internal dashboard enhancements with the support of external experience management consultants 
  • Drive performance reporting, support fraud analysis and business process improvement as and when required  


Risk Management and Compliance 

  • Ensure all aspects of the digital ecosystem adheres to Group IT policies, including data management best practices and Centre for Internet Security (CIS) benchmarks where applicable 
  • Proactively identify data policy gaps and, working with vendors and internal stakeholders to implement corrective action

Key Qualification

  • Bachelor’s degree or 4 – 5 years of equivalent practical experience
  • Proficient in Excel, SQL and experienced in using data visualising tools
  • Strong analytical ability, great at data storytelling and translating data into actionable insights
  • Good team player who enjoys working on complex projects with various stakeholders

Diversity brings us closer to the communities we serve.

Guided by our Purpose, we are creating, inspiring, and nurturing an inclusive culture that unlocks the power of diverse teams to drive Frasers Property forward. Our values drive everything we do, which are core to creating safe places where everyone belongs, is mutually respected and feels empowered to be authentic at work. Working collaboratively makes us progressively stronger and better as an organisation, which helps our people to thrive each day.

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