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Assistant Manager, Campaign & Promotion

Country:  Thailand
State:  Bangkok
Job Function:  Sales & Marketing
Job Posting Date:  30 Jan 2025

ABOUT FRASERS PROPERTY LIMITED
Frasers Property Limited (“Frasers Property” and together with its subsidiaries, the “Frasers Property Group” or the “Group”), is a multinational investor-developer-manager of real estate products and services across the property value chain. The Group is listed on the Main Board of the Singapore Exchange Securities Trading Limited (“SGX-ST”) and headquartered in Singapore.

Frasers Property's multinational businesses operate across five asset classes, namely, residential, retail, commercial & business parks, industrial & logistics as well as hospitality. The Group has businesses in Southeast Asia, Australia, Europe and China, and its well-established hospitality business owns and/or operates serviced apartments and hotels in over 20 countries and more than 70 cities across Asia, Australia, Europe, the Middle East and Africa.

Frasers Property is also the sponsor of two real estate investment trusts (“REITs”) and one stapled trust listed on the SGX-ST. Frasers Centrepoint Trust and Frasers Logistics & Commercial Trust are focused on retail, and industrial & commercial properties, respectively. Frasers Hospitality Trust (comprising Frasers Hospitality Real Estate Investment Trust and Frasers Hospitality Business Trust) is a stapled trust focused on hospitality properties. In addition, the Group has two REITs listed on the Stock Exchange of Thailand. Frasers Property (Thailand) Public Company Limited is the sponsor of Frasers Property Thailand Industrial Freehold & Leasehold REIT, which is focused on industrial & logistics properties in Thailand, and Golden Ventures Leasehold Real Estate Investment Trust, which is focused on commercial properties.

The Group is committed to inspiring experiences and creating places for good for its stakeholders. By acting progressively, producing and consuming responsibly, and focusing on its people, Frasers Property aspires to raise sustainability ideals across its value chain, and build a more resilient business. It is committed to be a net-zero carbon corporation by 2050. Building on its heritage as well as leveraging its knowledge and capabilities, the Group aims to create lasting shared value for its people, the businesses and communities it serves. Frasers Property believes in the diversity of its people and is invested in promoting a progressive, collaborative and respectful culture.

For more information on Frasers Property, please visit frasersproperty.com or follow us on LinkedIn.

Job Summary

Execute the plan to draw traffic to the centre and to achieve revenue target. Responsible for the execution success in enriching experience to shoppers with strong campaign and promotion. Cross functioning to other marketing to ensure holistic picture of execution in place. Working with other related department to smoothen operation execution for success.

Job Description


Campaign & Promotion (Corporate & Loyalty Campaign)

  • Be part of the campaign & promotion team to develop One Bangkok Retail’s promotional marketing campaigns & promotions throughout the year.
  • Manage customer’s database and generate analytic reports of customers’ spending, behaviour, preferences as well as other relevant details.
  • Responsible for the growth of One Bangkok Retail’s member populations by working on acquisition strategy and roll out the activation to ensure the success recruitment of new members.
  • Liaise with One Bangkok Retail’s anchors and tenants to design the promotion and offers rendering to One Bangkok Retail’s customers both local and international.
  • Liaise with procurement team to secure preferred privileges with business partners as per assigned by Manager.
  • Prepare collateral materials to support anchors and tenants for the promotion of rewards and privileges within One Bangkok Retail.
  • Synergy with Marketing Event Team to optimize the opportunity to recruit new members and yield privileges for the existing ones.
  • Work closely with Marcom Team to feed the promotion and campaign content for further broadcasting in all possible channels – both online and offline as well as in store promotion channels.
  • Monitor the performance of One Bangkok Retail’s Application and its feature & program.

Sponsorship & Partnership

  • Approach new partners from Banking and Non-Banking to be the sponsors of One Bangkok Retail’s campaigns.
  • Strengthen the relationships between One Bangkok Retail and existing Partners/Sponsors.
  • Increase ability to earn revenues from the partnership/sponsorship, which is included but not limited to cash, bartering etc.
  • Educate sponsors and partners on One Bangkok Retail’s brand guidance as well as work with Sponsors for the design and content of campaign and promotion artworks.
  • Work with Marcom Team to develop in house promotional materials and content targeting to our shoppers.
  • Co-ordinate between tenants and partners for exclusive promotion.
  • Responsible for the distribution of collateral materials to the participating stores inside One Bangkok Retail.

 

Key Qualification

Qualifications  

Bachelor’s degree or higher in Business Administration with concentration on marketing, advertising, business management or any relevant causes of study.
Knowledge:

  • +3-5 Years of experience in the Assistant Manager position related to campaign & promotion function is needed.
  • +5 Years working in CRM/Loyalty Program with proof of records.
  • +3-5 Years of experience with banking industry in sponsorship or partnership units is an advantage.
  • Strong experience in Campaign & Promotion area with or within retail or shopping centre business.  
  • Familiar working with digital tools such as application, automation program etc. is an advantage.
  • Experience within the shopping centre industry, or other related retails business is preferred.
  • Fluent in Thai and English Communication with strong in computer literacy.

Diversity brings us closer to the communities we serve.

Guided by our Purpose, we are creating, inspiring, and nurturing an inclusive culture that unlocks the power of diverse teams to drive Frasers Property forward. Our values drive everything we do, which are core to creating safe places where everyone belongs, is mutually respected and feels empowered to be authentic at work. Working collaboratively makes us progressively stronger and better as an organisation, which helps our people to thrive each day.

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