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Assistant Manager, Retail Experiental Strategy - VM

Country:  Thailand
State:  Bangkok
Job Function:  Design & Technical Services
Job Posting Date:  21 Jan 2025

ABOUT FRASERS PROPERTY LIMITED
Frasers Property Limited (“Frasers Property” and together with its subsidiaries, the “Frasers Property Group” or the “Group”), is a multinational investor-developer-manager of real estate products and services across the property value chain. The Group is listed on the Main Board of the Singapore Exchange Securities Trading Limited (“SGX-ST”) and headquartered in Singapore.

Frasers Property's multinational businesses operate across five asset classes, namely, residential, retail, commercial & business parks, industrial & logistics as well as hospitality. The Group has businesses in Southeast Asia, Australia, Europe and China, and its well-established hospitality business owns and/or operates serviced apartments and hotels in over 20 countries and more than 70 cities across Asia, Australia, Europe, the Middle East and Africa.

Frasers Property is also the sponsor of two real estate investment trusts (“REITs”) and one stapled trust listed on the SGX-ST. Frasers Centrepoint Trust and Frasers Logistics & Commercial Trust are focused on retail, and industrial & commercial properties, respectively. Frasers Hospitality Trust (comprising Frasers Hospitality Real Estate Investment Trust and Frasers Hospitality Business Trust) is a stapled trust focused on hospitality properties. In addition, the Group has two REITs listed on the Stock Exchange of Thailand. Frasers Property (Thailand) Public Company Limited is the sponsor of Frasers Property Thailand Industrial Freehold & Leasehold REIT, which is focused on industrial & logistics properties in Thailand, and Golden Ventures Leasehold Real Estate Investment Trust, which is focused on commercial properties.

The Group is committed to inspiring experiences and creating places for good for its stakeholders. By acting progressively, producing and consuming responsibly, and focusing on its people, Frasers Property aspires to raise sustainability ideals across its value chain, and build a more resilient business. It is committed to be a net-zero carbon corporation by 2050. Building on its heritage as well as leveraging its knowledge and capabilities, the Group aims to create lasting shared value for its people, the businesses and communities it serves. Frasers Property believes in the diversity of its people and is invested in promoting a progressive, collaborative and respectful culture.

For more information on Frasers Property, please visit frasersproperty.com or follow us on LinkedIn.

Job Summary

  • Create overall design direction of project to reinforce business strategy, with emphasis on enhancing customer journey and experience
  • Create creative direction for interior design, environmental graphics, way finding, lighting, landscape, visual presentation, features, and overall ambience

Job Description

  • Create overall design direction of project to reinforce business strategy, with emphasis on enhancing customer journey and experience
  • Setting the creative direction for interior design, environmental graphics, way finding, lighting, landscape, visual presentation, features, and overall ambience
  • Collaborate with project team to create a seamless and unique customer experience and functional design, harmoniously blending lifestyle spaces with merchandise offerings
  • Create design story and design concepts as briefing for designers
  • Responsible for visually presenting new look and trends through VM ambience points
  • Support in reviewing layout and customer journey experience
  • Support team in creating new fresh idea for mall • Site survey with DD / TD and supplier team
  • Review and proceed with design drafting / details
  • Oversee all production implementation (material sample, mock up)
  • Quality control and factory visit • Installation and handover to property
  • Participate in the planning and development of VM ambience points ensuring that layout, construction, and product presentation meets standards and deadline

Key Qualification

  • 3–5 years of experience in retail strategy, marketing, or customer experience design.
  • Experience in designing and implementing retail experiential initiatives, such as pop-up stores, in-store activations, or customer engagement campaigns.
  • Proven ability to develop and execute strategic plans to enhance customer experiences and align them with business objectives.
  • Experience working cross-functionally with marketing, merchandising, operations, and design teams.
  • Understanding of consumer behavior and trends in the retail space.

Diversity brings us closer to the communities we serve.

Guided by our Purpose, we are creating, inspiring, and nurturing an inclusive culture that unlocks the power of diverse teams to drive Frasers Property forward. Our values drive everything we do, which are core to creating safe places where everyone belongs, is mutually respected and feels empowered to be authentic at work. Working collaboratively makes us progressively stronger and better as an organisation, which helps our people to thrive each day.

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