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Executive, Analytics & CRM

Country:  Thailand
State:  Bangkok
Job Function:  Sales & Marketing
Job Posting Date:  3 Sept 2025

ABOUT FRASERS PROPERTY LIMITED
Frasers Property Limited (“Frasers Property” and together with its subsidiaries, the “Frasers Property Group” or the “Group”), is a multinational investor-developer-manager of real estate products and services. The Group is listed on the Main Board of the Singapore Exchange Securities Trading Limited (“SGX-ST”) and headquartered in Singapore.
 
Frasers Property's multinational businesses operate across five asset classes, namely, commercial & business parks, hospitality, industrial & logistics, residential and retail. The Group has businesses in Southeast Asia, Australia, the EU, the UK and China, and its well-established hospitality business owns and/or operates serviced apartments and hotels in over 20 countries across Asia, Australia, Europe, the Middle East and Africa.  
 
Frasers Property is also the sponsor of two real estate investment trusts (“REITs”) and one stapled trust listed on the SGX-ST. Frasers Centrepoint Trust and Frasers Logistics & Commercial Trust are focused on retail, and industrial & commercial properties, respectively. Frasers Hospitality Trust (comprising Frasers Hospitality Real Estate Investment Trust and Frasers Hospitality Business Trust) is a stapled trust focused on hospitality properties. In addition, the Group has two REITs listed on the Stock Exchange of Thailand. Frasers Property (Thailand) Public Company Limited is the sponsor of Frasers Property Thailand Industrial Freehold & Leasehold REIT, which is focused on industrial & logistics properties in Thailand, and Golden Ventures Leasehold Real Estate Investment Trust, which is focused on commercial properties.  
 
The Group is committed to inspiring experiences and creating places for good for its stakeholders. By acting progressively, producing and consuming responsibly, and focusing on its people, Frasers Property aspires to raise sustainability ideals across its value chain, and build a more resilient business. It is committed to be a net-zero carbon corporation by 2050. Building on its heritage as well as leveraging its knowledge and capabilities, the Group aims to create lasting shared value for its people, the businesses and communities it serves. Frasers Property believes in the diversity of its people and are invested in promoting a progressive, collaborative and respectful culture.

For more information on Frasers Property, please visit frasersproperty.com or follow us on LinkedIn.

Job Summary

Executive, Analytics & CRM, is responsible for analyzing customer insights, monitoring category performance, and driving CRM promotions that strengthen member engagement, loyalty, and sales. The role combines data analysis with campaign execution to ensure CRM activities are customer-centric, measurable, and aligned with Mitsukoshi Depachika’s business objectives.

Job Description

  • Conduct regular analysis of customer data (purchase behavior, basket size, visit frequency, membership tiering) to identify insights and opportunities.
  • Translate insights into actionable CRM promotions and loyalty campaigns that increase sign-ups, repeat visits, and member share of sales.
  • Coordinate with merchandising, operations, marketing communications, and suppliers to launch, maintain, and evaluate CRM campaigns effectively.
  • Develop and execute member-exclusive offers, personalized communications, and targeted campaigns via LINE OA, email, and other digital/retail touchpoints.
  • Partner with suppliers/tenants to secure joint promotions and added-value benefits for members.
  • Track and evaluate campaign performance against KPIs (participation rate, uplift, ROI), providing reports and recommendations for continuous improvement.
  • Support the development of loyalty program mechanics, including member tiering benefits, offers, and reward structures.
  • Ensure promotions are executed accurately and consistently across channels and in-store touchpoints

Key Qualification

  • Bachelor’s degree in Marketing, Business Administration, Data Analytics, or related field.
  • 2–4 years of experience in CRM, loyalty marketing, or retail analytics (supermarket/retail experience preferred).
  • Strong analytical and problem-solving skills, with proficiency in Excel/PowerPoint; experience with CRM platforms, BI dashboards (e.g., Power BI) is an advantage.
  • Ability to translate data into clear insights and business actions.
  • Strong coordination skills with the ability to work across functions and manage multiple stakeholders.
  • Detail-oriented, well-organized, and able to manage multiple initiatives under tight timelines. Transformation experience
  • Have a can-do attitude and open to new challenges

Diversity brings us closer to the communities we serve.

Guided by our Purpose, we are creating, inspiring, and nurturing an inclusive culture that unlocks the power of diverse teams to drive Frasers Property forward. Our values drive everything we do, which are core to creating safe places where everyone belongs, is mutually respected and feels empowered to be authentic at work. Working collaboratively makes us progressively stronger and better as an organisation, which helps our people to thrive each day.

Apply now »