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Manager, Data Analytics and Business Insight

Country:  Thailand
State:  Bangkok
Job Function:  Business Development, Strategy & Planning
Job Posting Date:  11 Nov 2024

ABOUT FRASERS PROPERTY LIMITED
Frasers Property Limited (“Frasers Property” and together with its subsidiaries, the “Frasers Property Group” or the “Group”), is a multinational investor-developer-manager of real estate products and services across the property value chain. The Group is listed on the Main Board of the Singapore Exchange Securities Trading Limited (“SGX-ST”) and headquartered in Singapore.

Frasers Property's multinational businesses operate across five asset classes, namely, residential, retail, commercial & business parks, industrial & logistics as well as hospitality. The Group has businesses in Southeast Asia, Australia, Europe and China, and its well-established hospitality business owns and/or operates serviced apartments and hotels in over 20 countries and more than 70 cities across Asia, Australia, Europe, the Middle East and Africa.

Frasers Property is also the sponsor of two real estate investment trusts (“REITs”) and one stapled trust listed on the SGX-ST. Frasers Centrepoint Trust and Frasers Logistics & Commercial Trust are focused on retail, and industrial & commercial properties, respectively. Frasers Hospitality Trust (comprising Frasers Hospitality Real Estate Investment Trust and Frasers Hospitality Business Trust) is a stapled trust focused on hospitality properties. In addition, the Group has two REITs listed on the Stock Exchange of Thailand. Frasers Property (Thailand) Public Company Limited is the sponsor of Frasers Property Thailand Industrial Freehold & Leasehold REIT, which is focused on industrial & logistics properties in Thailand, and Golden Ventures Leasehold Real Estate Investment Trust, which is focused on commercial properties.

The Group is committed to inspiring experiences and creating places for good for its stakeholders. By acting progressively, producing and consuming responsibly, and focusing on its people, Frasers Property aspires to raise sustainability ideals across its value chain, and build a more resilient business. It is committed to be a net-zero carbon corporation by 2050. Building on its heritage as well as leveraging its knowledge and capabilities, the Group aims to create lasting shared value for its people, the businesses and communities it serves. Frasers Property believes in the diversity of its people and is invested in promoting a progressive, collaborative and respectful culture.

For more information on Frasers Property, please visit frasersproperty.com or follow us on LinkedIn.

Job Summary

To harness data-driven insights, optimize decision-making processes, and drive strategic initiatives for enhanced business performance.

Job Description

1.Develop a strategy in collaboration with the Customer Experience team to identify, segment, and engage with BU's customers.
2. Integrate, formulate, and execute personalized omnichannel marketing strategies, covering marketing communications, multi-channel campaign management, and customer loyalty initiatives.
3. Create and manage a consumer insights plan to understand trends, consumer attitudes and behaviors, functional and emotional requirements, consumption occasions, shopper needs, and translate these findings into actionable insights for brand positioning and messaging.                        
4. Capture and analyze customer data across all communication channels throughout the customer lifecycle.
5. Drive the utilization of data for commercial purposes, leading analysis and acting as a catalyst for change (insights generation, execution of action plans, measurement, and change management).                
6. Manage and strengthen relationships with business users to maximize data for commercial purposes and create actionable insights from various existing data sources.
7. Initiate ideas, create a roadmap, and execute plans for new data acquisition to propel the business forward.
8. Collaborate seamlessly with marketing, analytics, products, and IT teams on analytics deliverables and work processes.

Key Qualification

Education (Minimum qualifications required)
•    Bachelor / Master degree                                 
•    Business Administration, Economics, Statistics, or a related field.

Experience (Minimum professional experience required)
•    Proven 7 years of experience in customer insights and commercial analysis, with expertise in at least one of the following fields: retail, pricing, promotions, CRM, or media measurements.
•    Experience in retail, real estate industry is a plus
•    Be able to communicate in English                                

Skills and Knowledge (Minimum specifics skills and competencies required)
•    A results-oriented, resilient professional who is open to collaborating with individuals from diverse data literacy backgrounds.
•    Highly proficient in data analytics skills, including the use of visualization and analytical tools for commercial purposes.
•    Exceptional communication and data translation abilities for effective engagement with business users, coupled with strong presentation and interpersonal skills in both Thai and English.
•    A background in business development related to insights or platform solutions would be a valuable asset.
•    Demonstrated excellence in project management and organizational skills, as well as strong interpersonal capabilities.

Diversity brings us closer to the communities we serve.

Guided by our Purpose, we are creating, inspiring, and nurturing an inclusive culture that unlocks the power of diverse teams to drive Frasers Property forward. Our values drive everything we do, which are core to creating safe places where everyone belongs, is mutually respected and feels empowered to be authentic at work. Working collaboratively makes us progressively stronger and better as an organisation, which helps our people to thrive each day.

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