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Manager, Retail Marketing Communication

Country:  Thailand
State:  Bangkok
Job Function:  Communications & Branding
Job Posting Date:  24 Mar 2025

ABOUT FRASERS PROPERTY LIMITED
Frasers Property Limited (“Frasers Property” and together with its subsidiaries, the “Frasers Property Group” or the “Group”), is a multinational investor-developer-manager of real estate products and services. The Group is listed on the Main Board of the Singapore Exchange Securities Trading Limited (“SGX-ST”) and headquartered in Singapore.
 
Frasers Property's multinational businesses operate across five asset classes, namely, commercial & business parks, hospitality, industrial & logistics, residential and retail. The Group has businesses in Southeast Asia, Australia, the EU, the UK and China, and its well-established hospitality business owns and/or operates serviced apartments and hotels in over 20 countries across Asia, Australia, Europe, the Middle East and Africa.  
 
Frasers Property is also the sponsor of two real estate investment trusts (“REITs”) and one stapled trust listed on the SGX-ST. Frasers Centrepoint Trust and Frasers Logistics & Commercial Trust are focused on retail, and industrial & commercial properties, respectively. Frasers Hospitality Trust (comprising Frasers Hospitality Real Estate Investment Trust and Frasers Hospitality Business Trust) is a stapled trust focused on hospitality properties. In addition, the Group has two REITs listed on the Stock Exchange of Thailand. Frasers Property (Thailand) Public Company Limited is the sponsor of Frasers Property Thailand Industrial Freehold & Leasehold REIT, which is focused on industrial & logistics properties in Thailand, and Golden Ventures Leasehold Real Estate Investment Trust, which is focused on commercial properties.  
 
The Group is committed to inspiring experiences and creating places for good for its stakeholders. By acting progressively, producing and consuming responsibly, and focusing on its people, Frasers Property aspires to raise sustainability ideals across its value chain, and build a more resilient business. It is committed to be a net-zero carbon corporation by 2050. Building on its heritage as well as leveraging its knowledge and capabilities, the Group aims to create lasting shared value for its people, the businesses and communities it serves. Frasers Property believes in the diversity of its people and are invested in promoting a progressive, collaborative and respectful culture.

For more information on Frasers Property, please visit frasersproperty.com or follow us on LinkedIn.

Job Summary

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Job Description

  • Responsible for shopping centre’s marketing communication (both online & offline)
  • Assist team to develop Marketing Communication plan and strategy including of execution process with the consideration of customers, tenants, and their requirement to reach target audience while using internal & external media as a tool to support all contributor with a good image and reputation that address to our positioning.
  • Creating and managing content (design & production) for a variety of channels both offline & online including in-mall media, digital, social media, and others.
  • Leads and be a representative of Branding Quality Assurance to keep integrity of each Brand identity to control overall strategic Branding, Storytelling and key selling message of each
  • Manage marcom agency to achieve communication objectives that reflect and benefit to shopping center and experience to shoppers.
  • Plan and manage media buying processes including identifying or maximizing strong market opportunities with digital and retail marketing.
  • Work closely with advertising & creative agencies, material & technology specifications and suppliers to create new innovations for marketing department.
  • Manage and work closely with printing supplier to achieve the deliverables within time plan.
  • Measuring and analyzing the effectiveness of marketing communication efforts and making recommendations for improvements both online to offline platform.
  • Communicate in advance to intra department as well as internal department for timeline of communication, so they can effectively use information for their purpose.
  • Keeping updated on market trends & competitor strategies.

Key Qualification

  • Bachelor’s degree or higher in business administration with concentration on marketing, management, Communication art.
  • 5-7+ years of experience in marketing, marketing communication field
  • Proficient in English Communication
  • Skilled in develops marketing communication strategies for maximum efficiency.
  • Monthly performance analysis and presentation to senior management. 
  • Strong interpersonal skills

Diversity brings us closer to the communities we serve.

Guided by our Purpose, we are creating, inspiring, and nurturing an inclusive culture that unlocks the power of diverse teams to drive Frasers Property forward. Our values drive everything we do, which are core to creating safe places where everyone belongs, is mutually respected and feels empowered to be authentic at work. Working collaboratively makes us progressively stronger and better as an organisation, which helps our people to thrive each day.

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