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Manager, Retail Marketing - PR

Country:  Thailand
State:  Bangkok
Job Function:  Sales & Marketing
Job Posting Date:  22 Nov 2024

ABOUT FRASERS PROPERTY LIMITED
Frasers Property Limited (“Frasers Property” and together with its subsidiaries, the “Frasers Property Group” or the “Group”), is a multinational investor-developer-manager of real estate products and services across the property value chain. The Group is listed on the Main Board of the Singapore Exchange Securities Trading Limited (“SGX-ST”) and headquartered in Singapore.

Frasers Property's multinational businesses operate across five asset classes, namely, residential, retail, commercial & business parks, industrial & logistics as well as hospitality. The Group has businesses in Southeast Asia, Australia, Europe and China, and its well-established hospitality business owns and/or operates serviced apartments and hotels in over 20 countries and more than 70 cities across Asia, Australia, Europe, the Middle East and Africa.

Frasers Property is also the sponsor of two real estate investment trusts (“REITs”) and one stapled trust listed on the SGX-ST. Frasers Centrepoint Trust and Frasers Logistics & Commercial Trust are focused on retail, and industrial & commercial properties, respectively. Frasers Hospitality Trust (comprising Frasers Hospitality Real Estate Investment Trust and Frasers Hospitality Business Trust) is a stapled trust focused on hospitality properties. In addition, the Group has two REITs listed on the Stock Exchange of Thailand. Frasers Property (Thailand) Public Company Limited is the sponsor of Frasers Property Thailand Industrial Freehold & Leasehold REIT, which is focused on industrial & logistics properties in Thailand, and Golden Ventures Leasehold Real Estate Investment Trust, which is focused on commercial properties.

The Group is committed to inspiring experiences and creating places for good for its stakeholders. By acting progressively, producing and consuming responsibly, and focusing on its people, Frasers Property aspires to raise sustainability ideals across its value chain, and build a more resilient business. It is committed to be a net-zero carbon corporation by 2050. Building on its heritage as well as leveraging its knowledge and capabilities, the Group aims to create lasting shared value for its people, the businesses and communities it serves. Frasers Property believes in the diversity of its people and is invested in promoting a progressive, collaborative and respectful culture.

For more information on Frasers Property, please visit frasersproperty.com or follow us on LinkedIn.

Job Summary

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Job Description

  • Strategic PR Planning & Execution:

Develop and execute PR strategies aligned with business goals, focusing on retail, lifestyle, and community-building initiatives. Coordinate with marketing teams to ensure brand consistency across all channels.

  • Media Relations:

Build and maintain media relationships, coordinate outreach efforts, and manage press materials like releases and media kits.

  • Event Management:

Organize media events and influencer partnerships, ensuring seamless execution and alignment with brand values.

  • Stakeholder Communication:

Foster strong relationships with internal teams to stay informed about tenant activities and property events.

  • Crisis Communication:

Develop crisis communication plans, respond to PR issues, and provide media training for internal representatives.

  • Performance Measurement:

Track campaign performance, monitor media coverage, and provide reports with recommendations for improvement.

Key Qualification

  • Education: Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or a related field.
  • Experience: 5+ years of public relations experience, ideally within retail, shopping centers, or real estate development sectors.
  • Skills:
    • Strong media network and understanding of media relations, particularly in lifestyle, retail, and property sectors.
    • Excellent written and verbal communication skills, with proven experience in crafting press releases, speeches, and other PR materials.
    • Strong organizational skills and ability to manage multiple projects and deadlines.
    • Proficient in PR and media monitoring tools, with strong analytical skills.
    • Ability to handle high-pressure situations with professionalism and diplomacy.

Diversity brings us closer to the communities we serve.

Guided by our Purpose, we are creating, inspiring, and nurturing an inclusive culture that unlocks the power of diverse teams to drive Frasers Property forward. Our values drive everything we do, which are core to creating safe places where everyone belongs, is mutually respected and feels empowered to be authentic at work. Working collaboratively makes us progressively stronger and better as an organisation, which helps our people to thrive each day.

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