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One Bangkok : Manager, Marketing Strategy (F&B, café, bar, or lifestyle business)

Country:  Thailand
State:  Bangkok
Job Function:  Sales & Marketing
Job Posting Date:  27 Oct 2025

ABOUT FRASERS PROPERTY LIMITED
Frasers Property Limited (“Frasers Property” and together with its subsidiaries, the “Frasers Property Group” or the “Group”), is a multinational investor-developer-manager of real estate products and services. The Group is listed on the Main Board of the Singapore Exchange Securities Trading Limited (“SGX-ST”) and headquartered in Singapore.
 
Frasers Property's multinational businesses operate across five asset classes, namely, commercial & business parks, hospitality, industrial & logistics, residential and retail. The Group has businesses in Southeast Asia, Australia, the EU, the UK and China, and its well-established hospitality business owns and/or operates serviced apartments and hotels in over 20 countries across Asia, Australia, Europe, the Middle East and Africa.  
 
Frasers Property is also the sponsor of two real estate investment trusts (“REITs”) and one stapled trust listed on the SGX-ST. Frasers Centrepoint Trust and Frasers Logistics & Commercial Trust are focused on retail, and industrial & commercial properties, respectively. Frasers Hospitality Trust (comprising Frasers Hospitality Real Estate Investment Trust and Frasers Hospitality Business Trust) is a stapled trust focused on hospitality properties. In addition, the Group has two REITs listed on the Stock Exchange of Thailand. Frasers Property (Thailand) Public Company Limited is the sponsor of Frasers Property Thailand Industrial Freehold & Leasehold REIT, which is focused on industrial & logistics properties in Thailand, and Golden Ventures Leasehold Real Estate Investment Trust, which is focused on commercial properties.  
 
The Group is committed to inspiring experiences and creating places for good for its stakeholders. By acting progressively, producing and consuming responsibly, and focusing on its people, Frasers Property aspires to raise sustainability ideals across its value chain, and build a more resilient business. It is committed to be a net-zero carbon corporation by 2050. Building on its heritage as well as leveraging its knowledge and capabilities, the Group aims to create lasting shared value for its people, the businesses and communities it serves. Frasers Property believes in the diversity of its people and are invested in promoting a progressive, collaborative and respectful culture.

For more information on Frasers Property, please visit frasersproperty.com or follow us on LinkedIn.

Job Summary

The Marketing Manager drives customer traffic, engagement, and sales for The Wireless Club, while operating under the Business Development (BD) function to support business growth and new ventures.

This role oversees brand communication and performance marketing — managing owned media (Facebook, Instagram, TikTok), paid media, and influencer collaborations — to build awareness and convert audiences into customers.

Working within the BD structure, the Marketing Manager not only enhances current performance but also contributes insights and execution capabilities toward future concepts, brand extensions, and new F&B or lifestyle projects. Combining data, creativity, and collaboration, this role ensures that every marketing activity drives business growth, brand scalability, and customer experience excellence.

Job Description

  • Strategy & Communication:
    Develop and implement marketing strategies that align with business goals and brand direction. Ensure consistent communication across all touchpoints to drive measurable results.

  • Campaign & Social Media Management:
    Plan and execute integrated marketing campaigns across digital, social, and on-ground platforms. Manage all social media channels (Facebook, Instagram, TikTok) — from content creation to engagement — to grow followers and strengthen brand connection.

  • Promotion & Sales Activation:
    Develop and manage seasonal or tactical promotions, collaborations, and in-store activations to boost traffic and sales.

  • Customer Insight & CRM:
    Analyze customer data and design retention programs (CRM, loyalty, membership) to encourage repeat visits.

  • Content, KOL & Media:
    Manage content calendars, creative production, and collaborations with media agencies and influencers. Optimize paid media and ad performance to maximize visibility and conversions.

  • Brand Experience:
    Oversee in-store communication, signage, and customer engagement touchpoints to ensure consistent brand experience.

  • Events & Collaborations:
    Plan and execute events or brand partnerships that attract new audiences, increase awareness, and generate measurable business impact.

  • Performance & Reporting:
    Track and analyze marketing performance (engagement, followers, ad ROI). Present insights and recommendations for continuous improvement.

Key Qualification

  • Bachelor’s degree or higher in Marketing, Communications, or related field

  • 10+ years of marketing experience in F&B, café, bar, or lifestyle business

  • Proven success in driving store traffic and linking marketing to sales performance

  • Strong command of social media management (Facebook, Instagram, TikTok)

  • Experienced in KOL, influencer, and paid media campaigns

  • Skilled in developing and executing integrated marketing strategies

  • Deep understanding of customer behavior in dining and lifestyle markets

  • Analytical and data-driven with ability to measure ROI and optimize campaigns

  • Creative storyteller with strong visual and brand communication skills

  • Hands-on leader, adaptable in fast-paced environments

  • Collaborative and proactive team player with cross-functional coordination ability

  • Growth mindset, ready to scale marketing strategies for new ventures

Diversity brings us closer to the communities we serve.

Guided by our Purpose, we are creating, inspiring, and nurturing an inclusive culture that unlocks the power of diverse teams to drive Frasers Property forward. Our values drive everything we do, which are core to creating safe places where everyone belongs, is mutually respected and feels empowered to be authentic at work. Working collaboratively makes us progressively stronger and better as an organisation, which helps our people to thrive each day.

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