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Vice President, Retail Experiential Strategy

Country: Thailand

State: Bangkok

Job Function: Business Development, Strategy & Planning

Job Posting Date: 20 May 2026

ABOUT FRASERS PROPERTY LIMITED
Frasers Property Limited (“Frasers Property” and together with its subsidiaries, the “Frasers Property Group” or the “Group”), is a multinational investor-developer-manager of real estate products and services. The Group is listed on the Main Board of the Singapore Exchange Securities Trading Limited (“SGX-ST”) and headquartered in Singapore.

Frasers Property's multinational businesses operate across five asset classes, namely, commercial & business parks, hospitality, industrial & logistics, residential and retail. The Group has businesses in Southeast Asia, Australia, the EU, the UK and China, and its well-established hospitality business owns and/or operates serviced apartments and hotels in over 20 countries across Asia, Australia, Europe, the Middle East and Africa.

Frasers Property is also the sponsor of two real estate investment trusts (“REITs”) and one stapled trust listed on the SGX-ST. Frasers Centrepoint Trust and Frasers Logistics & Commercial Trust are focused on retail, and industrial & commercial properties, respectively. Frasers Hospitality Trust (comprising Frasers Hospitality Real Estate Investment Trust and Frasers Hospitality Business Trust) is a stapled trust focused on hospitality properties. In addition, the Group has two REITs listed on the Stock Exchange of Thailand. Frasers Property (Thailand) Public Company Limited is the sponsor of Frasers Property Thailand Industrial Freehold & Leasehold REIT, which is focused on industrial & logistics properties in Thailand, and Golden Ventures Leasehold Real Estate Investment Trust, which is focused on commercial properties.

The Group is committed to inspiring experiences and creating places for good for its stakeholders. By acting progressively, producing and consuming responsibly, and focusing on its people, Frasers Property aspires to raise sustainability ideals across its value chain, and build a more resilient business. It is committed to be a net-zero carbon corporation by 2050. Building on its heritage as well as leveraging its knowledge and capabilities, the Group aims to create lasting shared value for its people, the businesses and communities it serves. Frasers Property believes in the diversity of its people and are invested in promoting a progressive, collaborative and respectful culture.

For more information on Frasers Property, please visit frasersproperty.com or follow us on LinkedIn.

Job Summary

Leading, managing and directing team to create experiential strategy, including but not limited to conceptual ideation, stories, narratives, merchandising mix and communication plans for and retail and district experiences for One Bangkok as well as other assigned projects. This position will work with CEO, DCEO and cross-functional departments to develop and execute directives that shape the future of retail experiences in One Bangkok as well as other assigned projects.

Job Description

Curate retail experience for each of the retail precincts that aligns with positioning of each precinct (Parade/ The Stories/ Post 1928). This includes the vibes/ attitudes of the precincts as well as the proper mix of brands
Translate company’s vision, customer needs and innovative experiential trends into strategy, conceptual ideation, stories, narratives, directions, communication plans and communicate to all key stakeholders through the architecture, design, merchandising mix, retail layout and communication strategy and plans.
Develop strategic direction and provide guidance throughout executions and activities with cross-functional teams to ensure excellent experiences to clients, tenants, customers and all related parties.
Lead and build the team to create the uniqueness of retail experience offering and connecting customers experiences component to component.
Develop and co-create initial design brief for internal cross-functional teams and agencies.
Partner closely with Design, Leasing, Marcom and Retail Operation teams to ensure alignment with associate strategy, concept, story, merchandising mix and communication.
Partner closely with Investment & business development team to ensure alignment on feasibility study and related matters where required.
Collaborate with cross-functional teams to ensure on excellent execution.
Set up and develop expertise team towards retail experiential concept and design by building mentorship for talents in organization.
Be a strategic leader of organization to utilize and optimize personal and professional network supporting organization to create and expand excellent relationship with potential clients, tenants, and strategic partners.

Key Qualification

Diversity brings us closer to the communities we serve.

Guided by our Purpose, we are creating, inspiring, and nurturing an inclusive culture that unlocks the power of diverse teams to drive Frasers Property forward. Our values drive everything we do, which are core to creating safe places where everyone belongs, is mutually respected and feels empowered to be authentic at work. Working collaboratively makes us progressively stronger and better as an organisation, which helps our people to thrive each day.

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