Executive, Marketing, Northpoint City
About the Role
We are looking for a creative and proactive Marketing Executive to join our marketing team. You will support the planning and execution of marketing campaigns, mall events, digital initiatives and tenant collaborations to drive shopper traffic, tenant sales and engagement. You will also be be involved in casual leasing responsibilities including coordinating, bookings, managing leasing admistration and identifying potential revenue opportunities. This is a hands-on role offering exposire to both marketing anc commercial activities, suited for someone who enjoys engaging with different stakeholders and seeing projects through from planning to execution.
Key Responsibilities
Marketing Campaigns & Events
- Coordinate and execute marketing campaigns, promotional activities and mall events to drive shopper traffic, tenant sales and customer engagement.
- Manage day-to-day campaign operations, including redemption mechanics, event logistics and coordination with agencies, event organisers and vendors.
- Liaise with internal and external stakeholders to ensure smooth implementation of marketing initiatives.
Tenant Engagement & Partnerships
- Build and maintain good tenant relationships and develop collaborative promotions, exclusive offers and sponsorship opportunities.
- Work closely with tenants to propose and execute marketing ideas, in-mall displays and promotional activities.
- Support tenants' requests relating to publicity, marketing collaborations and other promotional opportunities.
Casual Leasing & Revenue Generation
- Market atrium and advertising spaces to potential clients to maximise utilisation and generate additional revenue for the mall.
- Manage casual leasing enquiries, bookings, agreements, billing and related administrative matters.
- Coordinate with clients and internal teams to ensure smooth execution of promotional activities and compliance with mall guidelines.
Digital Marketing & Content
- Develop and coordinate marketing content across social media, websites and other digital platforms.
- Maintain content calendars and update digital platforms, in-mall promotional materials and marketing collaterals.
- Monitor digital campaign performance and improve work efficiency.
Marketing Administration & Reporting
- Prepare marketing reports, track campaign performance and support post-campaign evaluations.
- Monitor project expenditure and assist with budgets, purchase orders and processing of payments.
- Support in other marketing communications, administrative and ad-hoc projects as required.
Key Qualifications
- Degree or Diploma in Marketing, Communications, Business Administration or any relevant discipline.
- 2 - 3 years of relevant experience in marketing, events management, preferably in a shopping mall or retail environment.
- Creative, proactive and commercially minded, with an interest in retail marketing.
- Good written, verbal communication and presentation skills.
- Strong organisational, coordination skills with the ability to multi-task and meet deadlines.
- Familiar with social media platforms, digital marketing and AI tools.
- Resourceful, detailed oriented and hands-on, and with a positive attitude and willingness to learn.
- A team player who is able to work independently, as well as in a team.
- Willing to work outside of regular office hours, including weekends and public holidays when required to support mall events.