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Assistant Director, CRM Projects & Operations

Country:  Singapore
State:  Singapore
Job Function:  Sales & Marketing
Job Posting Date:  20 Apr 2026

ABOUT FRASERS PROPERTY LIMITED
Frasers Property Limited (“Frasers Property” and together with its subsidiaries, the “Frasers Property Group” or the “Group”), is a multinational investor-developer-manager of real estate products and services. The Group is listed on the Main Board of the Singapore Exchange Securities Trading Limited (“SGX-ST”) and headquartered in Singapore.
 
Frasers Property's multinational businesses operate across five asset classes, namely, commercial & business parks, hospitality, industrial & logistics, residential and retail. The Group has businesses in Southeast Asia, Australia, the EU, the UK and China, and its well-established hospitality business owns and/or operates serviced apartments and hotels in over 20 countries across Asia, Australia, Europe, the Middle East and Africa.  
 
Frasers Property is also the sponsor of two real estate investment trusts (“REITs”) and one stapled trust listed on the SGX-ST. Frasers Centrepoint Trust and Frasers Logistics & Commercial Trust are focused on retail, and industrial & commercial properties, respectively. Frasers Hospitality Trust (comprising Frasers Hospitality Real Estate Investment Trust and Frasers Hospitality Business Trust) is a stapled trust focused on hospitality properties. In addition, the Group has two REITs listed on the Stock Exchange of Thailand. Frasers Property (Thailand) Public Company Limited is the sponsor of Frasers Property Thailand Industrial Freehold & Leasehold REIT, which is focused on industrial & logistics properties in Thailand, and Golden Ventures Leasehold Real Estate Investment Trust, which is focused on commercial properties.  
 
The Group is committed to inspiring experiences and creating places for good for its stakeholders. By acting progressively, producing and consuming responsibly, and focusing on its people, Frasers Property aspires to raise sustainability ideals across its value chain, and build a more resilient business. It is committed to be a net-zero carbon corporation by 2050. Building on its heritage as well as leveraging its knowledge and capabilities, the Group aims to create lasting shared value for its people, the businesses and communities it serves. Frasers Property believes in the diversity of its people and are invested in promoting a progressive, collaborative and respectful culture.

For more information on Frasers Property, please visit frasersproperty.com or follow us on LinkedIn.

Job Summary

Serve as the Product Owner and Strategic Lead for the Frasers Experience (FRx) rewards ecosystem and FRx Gift Card (FGC) program, driving end-to-end ownership across product, marketing, operations, and customer experience.

This role will drive the transformation of FRx into a seamless rewards, payments, and engagement platform integrating CRM marketing, digital innovation, and operational excellence to deliver measurable growth in Monthly Active User (MAU) rate, member spend, and revenue.

Job Description

ROLES & RESPONSIBILITIES

 

1.    Product Ownership of FRx Rewards Ecosystem

a.    Act as Product Owner for FRx platforms, owning the end-to-end product strategy, roadmap, and delivery of the FRx platform across app, CRM, websites and partner ecosystem.

b.    Collaborate with CRM Marketing team to drive member acquisition, activation, and retention, delivering sustained growth in MAU and member spend.

c.    Lead the evolution of FRx into a unified rewards and payments ecosystem, including points as a spendable currency.

d.    Oversee strategic partnerships to expand the FRx rewards ecosystem, enhancing touchpoints and driving wider acceptance.

 

2.    CRM Operations & Digital Project Management

a.    Lead the CRM Projects and Operations team to ensure seamless programme execution, service excellence, and operational efficiency across all FRx initiatives.

b.    Oversee the end-to-end customer journey design and optimisation, identifying key moments that drive satisfaction, engagement, and loyalty.

c.    Drive the planning, execution, and delivery of digital and CRM-related projects, ensuring alignment with business objectives, timelines, and budgets.

d.    Manage cross-functional collaboration with internal stakeholders and external vendors to deliver scalable digital solutions and enhancements across the FRx ecosystem.

e.    Establish robust project governance, tracking, and reporting frameworks to ensure timely delivery, risk mitigation, and continuous improvement.

f.    Leverage data insights and customer feedback to continuously refine operations, optimise processes, and enhance overall programme effectiveness.

 

3.    Management of FRx Gift Card (FGC) Program 

a.    Liaise with Partnerships team to drive the commercial strategy and sales performance of the FGC programme across B2C and B2B channels.

b.    Strengthen corporate client engagement and retention, driving repeat purchases and long-term value.

c.    Lead end-to-end operational excellence, including reimbursement cycles, reconciliation, and governance.

 

4.    Governance, Risk & Compliance

a.    Oversee audit, data protection, IT governance and regulatory compliance across all FRx and FGC operations.

b.    Ensure strong SOPs, controls and documentation to achieve consistent positive audit outcomes.

c.    Partner with internal stakeholders (Legal, Risk, IT, DPO) to mitigate risks and uphold governance standards.

 

5.    People Leadership & Team Management

a.    Lead and integrate CRM Projects and Operations team into a high-performing, cohesive unit.

b.    Build strong capabilities across rewards, data, operations and customer experience.

c.    Develop talent through structured coaching, capability building, and succession planning.

d.    Foster collaboration across internal stakeholders, vendors, and mall teams.

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Key Qualification

We would love to hear from you if you are/have:


a.    At least 5 years’ experience leading rewards, CRM, or customer engagement programs, ideally in retail industry.

b.    Proven ability to design and execute regional rewards strategies that balance customer experience, data insights, and business performance.

c.    Strong understanding of CRM systems, rewards management platforms and omnichannel customer journeys.

d.    Demonstrated experience in data analysis, campaign measurement, and translating insights into action.

e.    Exceptional stakeholder management skills and ability to influence across diverse markets and teams.

f.    A creative and strategic thinker with a passion for building customer and brand loyalty.

Diversity brings us closer to the communities we serve.

Guided by our Purpose, we are creating, inspiring, and nurturing an inclusive culture that unlocks the power of diverse teams to drive Frasers Property forward. Our values drive everything we do, which are core to creating safe places where everyone belongs, is mutually respected and feels empowered to be authentic at work. Working collaboratively makes us progressively stronger and better as an organisation, which helps our people to thrive each day.

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