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Assistant Manager, Digital Marketing (Southeast Asia & Australia)

Country:  Singapore
State:  Singapore
Job Function:  Sales & Marketing
Job Posting Date:  22 Dec 2025

ABOUT FRASERS PROPERTY LIMITED
Frasers Property Limited (“Frasers Property” and together with its subsidiaries, the “Frasers Property Group” or the “Group”), is a multinational investor-developer-manager of real estate products and services. The Group is listed on the Main Board of the Singapore Exchange Securities Trading Limited (“SGX-ST”) and headquartered in Singapore.
 
Frasers Property's multinational businesses operate across five asset classes, namely, commercial & business parks, hospitality, industrial & logistics, residential and retail. The Group has businesses in Southeast Asia, Australia, the EU, the UK and China, and its well-established hospitality business owns and/or operates serviced apartments and hotels in over 20 countries across Asia, Australia, Europe, the Middle East and Africa.  
 
Frasers Property is also the sponsor of two real estate investment trusts (“REITs”) and one stapled trust listed on the SGX-ST. Frasers Centrepoint Trust and Frasers Logistics & Commercial Trust are focused on retail, and industrial & commercial properties, respectively. Frasers Hospitality Trust (comprising Frasers Hospitality Real Estate Investment Trust and Frasers Hospitality Business Trust) is a stapled trust focused on hospitality properties. In addition, the Group has two REITs listed on the Stock Exchange of Thailand. Frasers Property (Thailand) Public Company Limited is the sponsor of Frasers Property Thailand Industrial Freehold & Leasehold REIT, which is focused on industrial & logistics properties in Thailand, and Golden Ventures Leasehold Real Estate Investment Trust, which is focused on commercial properties.  
 
The Group is committed to inspiring experiences and creating places for good for its stakeholders. By acting progressively, producing and consuming responsibly, and focusing on its people, Frasers Property aspires to raise sustainability ideals across its value chain, and build a more resilient business. It is committed to be a net-zero carbon corporation by 2050. Building on its heritage as well as leveraging its knowledge and capabilities, the Group aims to create lasting shared value for its people, the businesses and communities it serves. Frasers Property believes in the diversity of its people and are invested in promoting a progressive, collaborative and respectful culture.

For more information on Frasers Property, please visit frasersproperty.com or follow us on LinkedIn.

Job Summary

Drive regional, data-led digital marketing strategies that grow direct bookings, revenue, loyalty enrollment, and guest engagement across properties in Southeast Asia and Australia. This role plans, executes, and optimises omnichannel campaigns while ensuring brand consistency and market localisation.

Job Description

  • Lead regional-wide digital development across channels, ensuring alignment with commercial priorities
  • Oversee digital performance standards across hotels, providing frameworks, training, and audits to drive consistency and uplift in execution.
  • Collaborate with Revenue, Brand & Comms, and Hotel Marketing teams to integrate digital initiatives into commercial roadmaps
  • Guide the hotel marketing teams on digital UX enhancements for the hotel websites, booking flows, and mobile to improve conversion and guest journey
  • Analyse digital performance data (Google Analytics, Google Ads, Meta, etc.) and market trends, translating insights into strategy adjustment and growth opportunities
  • Manage relationships with digital agencies and platform vendors, ensuring delivery of agreed KPIs.
  • Plan, execute and manage regional digital marketing campaigns

Key Qualification

  • Degree or equivalent qualification in Marketing, Digital Marketing, or other related fields preferred.
  • 3–5 years regional digital marketing experience; at least 2 years in hospitality/ travel/ e-commerce/ agency preferred.
  • Excellent understanding of digital marketing concepts and best practices
  • Proven hands-on experience in performance marketing, SEO/SEM platform utilisation and digital conversion optimisation.
  • A team player with strong interpersonal and communication skills
  • Analytical and data-driven with proven ability to interpret performance metrics and translate into actionable strategy
  • Self-driven and able to work within tight deadlines
  • Comfortable working across multiple markets and languages; strong vendor/agency management.

Diversity brings us closer to the communities we serve.

Guided by our Purpose, we are creating, inspiring, and nurturing an inclusive culture that unlocks the power of diverse teams to drive Frasers Property forward. Our values drive everything we do, which are core to creating safe places where everyone belongs, is mutually respected and feels empowered to be authentic at work. Working collaboratively makes us progressively stronger and better as an organisation, which helps our people to thrive each day.

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