Assistant Reservations Manager (Hospitality)
Job Summary
The Assistant Reservation Manager oversees the daily operations of the Reservations Department, ensuring accurate processing of reservations and optimizing revenue generation through effective management of bookings, rate strategies, and training of team members. This role involves collaboration with various departments to ensure a seamless guest experience and also manage channel distributions in adherence to the hotel’s revenue management strategies. This position plays a crucial role in delivering outstanding guest experiences while maximizing the hotel's revenue potential.
The Assistant Reservation Manager will thrive on fostering a culture of excellence within the Reservations Department and enhancing overall operational efficiency.
Job Description
1) Reservations Management:
- Oversee the daily operations of the Reservations Department to ensure efficient functioning and guest satisfaction.
- Create, update, and manage room reservations through the Property Management System (PMS).
- Ensure accurate and timely entry of reservation data, including special requests and room allocations.
- Promote upselling techniques among Reservations Agents to maximize hotel revenues.
- Resolve any booking issues or discrepancies professionally and promptly.
- Train subordinates on all aspects of reservations operations, focusing on accuracy and customer service excellence.
- Ensure the team manage group bookings in collaboration with the Sales Manager to ensure efficient operations.
- Perform any additional duties as assigned by the Superior or management.
2) Revenue Management:
- Maintain and manage PMS and Synxis CRS etc for rate loading, close-outs, occupancy monitoring, and inventory control.
- Manage channel distribution and optimize online sales performance, including performance on the brand website.
- Collaborate with OTA market managers to enhance online business conversion rates and responsible to achieve online targets
- Work with the marketing communications manager on SEM, SEO, and SMM campaigns to drive brand awareness and business conversion.
- Assist in achieving maximum room rates, yield management, and conversion rates.
- Monitor the reservation process to ensure accurate application of room types, market codes, source codes, and rate codes.
- Ensure clear communication of current rates, packages, and promotions with the front office team
- Ensure the reservation team to manage block allotments to ensure timely loading and release.
- Oversee "no-show" reservations, implementing appropriate charging procedures.
- Process deposits, post charges, and accurately document billing instructions within the hotel system.
- Ensure accurate routing of payments to company accounts and proper allocation of package elements.
- Communicate policies on payment, guarantees, cancellations, and no-shows to guests effectively.
- Ensure all commissions payable are accurately calculated and submitted to finance in a timely manner.
- Support the Revenue Head in providing direction, leadership, and training for team members to close performance gaps and achieve departmental objectives.
Key Qualification
- Diploma / Bachelor’s Degree in Business Management, Finance or relevant experience.
- Strong understanding of revenue management principles and practices.
- Excellent communication and interpersonal skills.
- Strong organizational skills with attention to detail.
- Ability to lead and motivate team members effectively.
- Problem-solving skills and ability to handle guest complaints professionally.
- Accuracy of reservation data and processing.
- Revenue generated through upselling and effective management.