Apply now »

Associate, Loyalty Program, Frasers Hospitality

Country:  Singapore
State:  Singapore
Job Function:  Sales & Marketing
Job Posting Date:  14 Aug 2025

ABOUT FRASERS PROPERTY LIMITED
Frasers Property Limited (“Frasers Property” and together with its subsidiaries, the “Frasers Property Group” or the “Group”), is a multinational investor-developer-manager of real estate products and services. The Group is listed on the Main Board of the Singapore Exchange Securities Trading Limited (“SGX-ST”) and headquartered in Singapore.
 
Frasers Property's multinational businesses operate across five asset classes, namely, commercial & business parks, hospitality, industrial & logistics, residential and retail. The Group has businesses in Southeast Asia, Australia, the EU, the UK and China, and its well-established hospitality business owns and/or operates serviced apartments and hotels in over 20 countries across Asia, Australia, Europe, the Middle East and Africa.  
 
Frasers Property is also the sponsor of two real estate investment trusts (“REITs”) and one stapled trust listed on the SGX-ST. Frasers Centrepoint Trust and Frasers Logistics & Commercial Trust are focused on retail, and industrial & commercial properties, respectively. Frasers Hospitality Trust (comprising Frasers Hospitality Real Estate Investment Trust and Frasers Hospitality Business Trust) is a stapled trust focused on hospitality properties. In addition, the Group has two REITs listed on the Stock Exchange of Thailand. Frasers Property (Thailand) Public Company Limited is the sponsor of Frasers Property Thailand Industrial Freehold & Leasehold REIT, which is focused on industrial & logistics properties in Thailand, and Golden Ventures Leasehold Real Estate Investment Trust, which is focused on commercial properties.  
 
The Group is committed to inspiring experiences and creating places for good for its stakeholders. By acting progressively, producing and consuming responsibly, and focusing on its people, Frasers Property aspires to raise sustainability ideals across its value chain, and build a more resilient business. It is committed to be a net-zero carbon corporation by 2050. Building on its heritage as well as leveraging its knowledge and capabilities, the Group aims to create lasting shared value for its people, the businesses and communities it serves. Frasers Property believes in the diversity of its people and are invested in promoting a progressive, collaborative and respectful culture.

For more information on Frasers Property, please visit frasersproperty.com or follow us on LinkedIn.

Job Summary

We’re looking for a passionate and data-savvy individual to join our global hospitality group. In this role, you’ll help drive the success of our loyalty program by managing member data, supporting email marketing campaigns, and collaborating with regional teams to deliver a seamless member experience. You’ll be instrumental in enhancing member engagement, improving direct booking performance, and helping the business make data-driven decisions about loyalty strategy.

Job Description

Loyalty Program Support
•    Support the day-to-day execution of loyalty program strategies across multiple markets and properties.
•    Monitor loyalty program performance and provide insights into member behaviour, benefit usage, and tier progression.
•    Recommend improvements to loyalty benefits, offers, and redemptions based on data trends and feedback.


Data Management & Reporting
•    Perform regular data checks and testing to ensure CRM and loyalty data accuracy and reliability.
•    Prepare clear and actionable reports on loyalty program performance by region, member segment, and tier.
•    Identify patterns and opportunities through analysis of member engagement, booking behaviors, and churn risk.


Email Marketing & Campaign Execution
•    Build, schedule, and send email campaigns (EDMs) for corporate promotions and regional offers.
•    Work with internal teams and properties to support EDM campaign planning and execution.
•    Monitor key campaign metrics such as open rates, click-through rates, conversions, and opt-outs.
•    Test subject lines, send times, and content variations to continuously improve email campaign effectiveness.


Cross-functional Collaboration
•    Collaborate closely with marketing, digital, and operations teams to roll out loyalty-driven initiatives.
•    Provide campaign and technical support to regional teams and hotel properties.
•    Train internal users on CRM and loyalty system tools to ensure smooth adoption and proper usage.


System Optimization & Automation
•    Assist with automating loyalty communication journeys (e.g., welcome emails, birthday messages, re-engagement flows).
•    Work with IT and vendor teams to improve CRM and loyalty platform functionality.
•    Ensure proper handling of member data in line with data protection and privacy regulations.


Market Research & Innovation
•    Keep an eye on competitor loyalty programs and industry trends.
•    Contribute ideas for new benefits, partnerships, and member engagement strategies.

Key Qualification

Qualifications & Experience
•    Degree in Marketing, Business, Analytics, or a related field.
•    At least 1 year of experience in loyalty, CRM, or data-driven marketing—hospitality or travel industry experience is preferred.
•    Hands-on experience with email marketing platforms (e.g., Salesforce, Mailchimp, Oracle Responsys) and CRM or loyalty systems (e.g., Cendyn, Shiji, Opera).
•    Strong proficiency in Excel or data analysis tools like Google Analytics, Power BI, or Tableau.

Skills & Attributes
•    Analytical mindset with strong attention to detail.
•    Confident working with data and translating insights into action.
•    Organized, proactive, and comfortable managing multiple tasks and timelines.
•    A collaborative team player who can support both corporate and regional stakeholders.
•    Eager to innovate and improve how we connect with our members.

 

#LI-FPLPRO 

Diversity brings us closer to the communities we serve.

Guided by our Purpose, we are creating, inspiring, and nurturing an inclusive culture that unlocks the power of diverse teams to drive Frasers Property forward. Our values drive everything we do, which are core to creating safe places where everyone belongs, is mutually respected and feels empowered to be authentic at work. Working collaboratively makes us progressively stronger and better as an organisation, which helps our people to thrive each day.

Apply now »