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Executive, Marketing, Waterway Point

Country:  Singapore
State:  Singapore
Job Function:  Sales & Marketing
Job Posting Date:  16 Jan 2025

ABOUT FRASERS PROPERTY LIMITED
Frasers Property Limited (“Frasers Property” and together with its subsidiaries, the “Frasers Property Group” or the “Group”), is a multinational investor-developer-manager of real estate products and services across the property value chain. The Group is listed on the Main Board of the Singapore Exchange Securities Trading Limited (“SGX-ST”) and headquartered in Singapore.

Frasers Property's multinational businesses operate across five asset classes, namely, residential, retail, commercial & business parks, industrial & logistics as well as hospitality. The Group has businesses in Southeast Asia, Australia, Europe and China, and its well-established hospitality business owns and/or operates serviced apartments and hotels in over 20 countries and more than 70 cities across Asia, Australia, Europe, the Middle East and Africa.

Frasers Property is also the sponsor of two real estate investment trusts (“REITs”) and one stapled trust listed on the SGX-ST. Frasers Centrepoint Trust and Frasers Logistics & Commercial Trust are focused on retail, and industrial & commercial properties, respectively. Frasers Hospitality Trust (comprising Frasers Hospitality Real Estate Investment Trust and Frasers Hospitality Business Trust) is a stapled trust focused on hospitality properties. In addition, the Group has two REITs listed on the Stock Exchange of Thailand. Frasers Property (Thailand) Public Company Limited is the sponsor of Frasers Property Thailand Industrial Freehold & Leasehold REIT, which is focused on industrial & logistics properties in Thailand, and Golden Ventures Leasehold Real Estate Investment Trust, which is focused on commercial properties.

The Group is committed to inspiring experiences and creating places for good for its stakeholders. By acting progressively, producing and consuming responsibly, and focusing on its people, Frasers Property aspires to raise sustainability ideals across its value chain, and build a more resilient business. It is committed to be a net-zero carbon corporation by 2050. Building on its heritage as well as leveraging its knowledge and capabilities, the Group aims to create lasting shared value for its people, the businesses and communities it serves. Frasers Property believes in the diversity of its people and is invested in promoting a progressive, collaborative and respectful culture.

For more information on Frasers Property, please visit frasersproperty.com or follow us on LinkedIn.

Job Summary

Frasers Property Retail is looking for an enterprising and energetic individual with a flair for marketing and building win-win partnerships. The aspiring candidate is driven by purpose, self-motivated, progressive, a natural problem solver and networker, who enjoys curating concepts for short-term leases and events which may drive greater footfall and community engagement at an exciting regional mall.

Job Description

Casual Leasing & Advertising Sales

  • Effectively network, build relationships and drive lead generation. Engage in effective marketing through third party channels, cold calling and/or sponsorship arrangements to establish a pipeline of contacts and concepts for casual leases and advertisement spaces within the mall.
  • Maintain a database of potential leads and a marketing kit to support sales efforts and achieve optimal causal leasing and advertising income.
  • Work closely with the Manager, Marketing and Cluster Marketing Lead to identify appropriate partners and opportunities that may aid in greater community engagement in addition to revenue. 
  • Curate and organise thematic fairs and events with prospective tenants and/or third-party organisers to drive greater brand awareness and footfall for the mall.

Sponsorship Marketing

  • Proactively cultivate sponsors to improve campaign offerings and shopper rewards, to optimise mall and cluster marketing budgets.
  • Execute sponsorship agreements to support short term tactical campaigns to drive in-mall revenue GTO.
  • Provide support to identified tenants to widen their reach and exposure to the shopping community by proposing appropriate advertising options or social media activations organised jointly with the mall activations team.

Marketing Administration

  • Support annual business plans by staying abreast of market trends and monitoring competitor performance.
  • Provide marketing support to the team, including but not limited to the compilation of cluster marketing, sponsorship, and property management reports.
  • Generate necessary agreements or contracts and ensure timely turnaround with the support of an administrative officer.
  • Ensure compliance with marketing SOPs in line with internal audit requirements.

Key Qualification

  • Degree / Diploma in any relevant major (Business Administration, Advertising, Marketing, Digital Marketing, Communication)
  • Minimum 0-3 years experience with marketing in a retail mall environment preferred
  • Creative & innovative thinking
  • Able to work under pressure to meet tight deadlines
  • Excellent communication, organisation and interpersonal skills

Diversity brings us closer to the communities we serve.

Guided by our Purpose, we are creating, inspiring, and nurturing an inclusive culture that unlocks the power of diverse teams to drive Frasers Property forward. Our values drive everything we do, which are core to creating safe places where everyone belongs, is mutually respected and feels empowered to be authentic at work. Working collaboratively makes us progressively stronger and better as an organisation, which helps our people to thrive each day.

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