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Manager, Digital Marketing & Website

Country:  Singapore
State:  Singapore
Job Function:  Sales & Marketing
Job Posting Date:  10 Jun 2025

ABOUT FRASERS PROPERTY LIMITED
Frasers Property Limited (“Frasers Property” and together with its subsidiaries, the “Frasers Property Group” or the “Group”), is a multinational investor-developer-manager of real estate products and services. The Group is listed on the Main Board of the Singapore Exchange Securities Trading Limited (“SGX-ST”) and headquartered in Singapore.
 
Frasers Property's multinational businesses operate across five asset classes, namely, commercial & business parks, hospitality, industrial & logistics, residential and retail. The Group has businesses in Southeast Asia, Australia, the EU, the UK and China, and its well-established hospitality business owns and/or operates serviced apartments and hotels in over 20 countries across Asia, Australia, Europe, the Middle East and Africa.  
 
Frasers Property is also the sponsor of two real estate investment trusts (“REITs”) and one stapled trust listed on the SGX-ST. Frasers Centrepoint Trust and Frasers Logistics & Commercial Trust are focused on retail, and industrial & commercial properties, respectively. Frasers Hospitality Trust (comprising Frasers Hospitality Real Estate Investment Trust and Frasers Hospitality Business Trust) is a stapled trust focused on hospitality properties. In addition, the Group has two REITs listed on the Stock Exchange of Thailand. Frasers Property (Thailand) Public Company Limited is the sponsor of Frasers Property Thailand Industrial Freehold & Leasehold REIT, which is focused on industrial & logistics properties in Thailand, and Golden Ventures Leasehold Real Estate Investment Trust, which is focused on commercial properties.  
 
The Group is committed to inspiring experiences and creating places for good for its stakeholders. By acting progressively, producing and consuming responsibly, and focusing on its people, Frasers Property aspires to raise sustainability ideals across its value chain, and build a more resilient business. It is committed to be a net-zero carbon corporation by 2050. Building on its heritage as well as leveraging its knowledge and capabilities, the Group aims to create lasting shared value for its people, the businesses and communities it serves. Frasers Property believes in the diversity of its people and are invested in promoting a progressive, collaborative and respectful culture.

For more information on Frasers Property, please visit frasersproperty.com or follow us on LinkedIn.

Job Summary

Responsible for managing and optimizing the hotel chain’s website to ensure a seamless user experience, strong online presence, and maximized digital conversions. This role involves overseeing website performance, ensuring content accuracy, and integrating SEO/SEM strategies to support e-commerce and digital marketing goals. Additionally, the role includes maintaining alignment with digital marketing strategies, handling website analytics, and ensuring smooth website functionality to support business objectives.

Job Description

Website Management & Maintenance
•    Oversee daily management and maintenance of the hotel website to ensure optimal performance, including content updates, error resolutions, and uptime monitoring.
•    Implement and manage SEO & SEM strategies to boost organic search rankings, increase website traffic, and improve booking conversions.
•    Ensure website compatibility across various devices and browsers to provide a smooth and consistent user experience.
•    Collaborate with cross-functional teams to ensure that website content and design align with digital marketing strategies, business goals, and branding requirements.
•    Conduct regular website audits, performance reviews, and implement improvements based on analytics and user feedback.

 

Analytics & Conversion Optimization
•    Manage website tagging, analytics tracking, and conversion tagging using tools like 
•    Google Tag Manager to monitor key metrics, KPIs, and ROI.
•    Use data insights to identify and act on opportunities to improve website conversions, enhance user engagement, and optimize digital marketing campaigns.
•    Regularly monitor site performance and user behavior through tools like Google Analytics, Meta Pixels, and other tracking systems to generate reports and make data-driven decisions.

 

Collaboration & Reporting
•    Work closely with the digital marketing and e-commerce teams to align website strategies with marketing and business objectives.
•    Provide regular performance reports and insights to stakeholders to support continuous optimization and marketing efforts.
•    Ensure website compliance with SEO best practices, analytics standards, and legal requirements.

 

Content & UX Optimization
•    Ensure that the website content is up-to-date, accurate, and aligned with the brand’s voice, style, and customer needs.
•    Work with the design team to enhance website layout, navigation, and user experience (UX) to improve guest satisfaction and engagement.
•    Implement A/B testing and other methods to enhance the website’s design, functionality, and conversion rates.

 

Special Projects
•    Participate in digital enhancement projects, including new website launches, feature rollouts, or system upgrades.
•    Conduct competitive benchmarking and website performance comparisons.
•    Assist in testing and deploying tools or technologies to improve digital user experience.
•    Support one-off marketing initiatives, urgent campaign needs, or short-term content development tasks.

Key Qualification

•    Bachelor’s degree in Web Development, Digital Marketing, Information Technology, or a related field.
•    Minimum 5–7 years of experience in website management, digital marketing, SEO/SEM, and analytics—preferably in the hospitality or travel industry.
•    Strong knowledge of Google Analytics, Google Tag Manager, SEO tools, and web performance tools.
•    Experience with HTML, CSS, JavaScript, and other web technologies.
•    Proficiency in SEO/SEM strategies, content management, and conversion rate optimization.
•    Strong analytical skills, with the ability to interpret data and provide actionable insights.
•    Excellent project management skills, with the ability to handle multiple projects simultaneously.
•    Strong problem-solving skills, attention to detail, and ability to work independently.
•    Exceptional communication skills and the ability to work collaboratively with cross-functional teams.

Diversity brings us closer to the communities we serve.

Guided by our Purpose, we are creating, inspiring, and nurturing an inclusive culture that unlocks the power of diverse teams to drive Frasers Property forward. Our values drive everything we do, which are core to creating safe places where everyone belongs, is mutually respected and feels empowered to be authentic at work. Working collaboratively makes us progressively stronger and better as an organisation, which helps our people to thrive each day.

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