Senior Executive, SEO (Hospitality, Corporate)
Job Summary
We are seeking a highly motivated and data-driven Search Engine Optimization (SEO) Specialist to join our serviced apartment chain on a fulltime basis, with the responsibility of driving our organic search execution across global Frasers Hospitality sites. The ideal candidate will have at least 3 years of SEO experience and will be responsible for optimizing our website and online presence to drive organic traffic and improve search engine rankings. The successful candidate must be eager to learn, possess excellent analytical skills, and be able to effectively support the team in achieving marketing goals.
Job Description
- Perform audits to identify technical and content issues
- A/B test design, execution, and evaluation for critical SEO elements
- Support and apply content strategy, perform keyword research to identify gaps and opportunities.
- Ability to devise creative technical SEO solutions across complex, large and multi-language websites. Make recommendations for improved traffic and conversion and hand off to relevant product and development teams
- Responsible for attaining SEO growth goals
- Develop and execute link building campaigns but within SEO guidelines based on Google releases.
- Generate and analyze quarterly SEO reports for all Fraser properties.
- Monitor and manage SEO performance daily; communicate performance/activities to relevant partners or departments
- Create ad hoc reports for deeper dive investigations into performance trends
- Analytics reviews (eg, Google Search Console, CJA,.) to identify issues and opportunities
- Benchmark and monitor competitor performance and activities.
- Cooperate with SEO agencies on foreign languages content and SEO strategies.
- Present at SEO meetings
- Perform ad-hoc related duties as assigned
Key Qualification
- Bachelor’s degree in marketing, communications, computer science or any related field preferred
- At least 3 years of working experience in the same role
- Experience with SEO for multilingual/international businesses
- Have an in-depth knowledge on algorithm ranking factors
- Expert knowledge of using (Google Analytics, Webmaster and keyword planner).
- Experience using SEO tools such as Screaming Frog, Ahrefs, SEMRush, SERanking, Google Analytics and SEO related excel/Google sheets functions
- Prior experience in a media agency preferred
- Experience with Google Tag Manager to implement tracking codes and manage tags efficiently is a plus
- Strong written and verbal communication skills.