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Senior Manager, Digital Marketing & Loyalty (Hospitality)

Country:  Singapore
State:  Singapore
Job Function:  Sales & Marketing
Job Posting Date:  12 Jun 2025

ABOUT FRASERS PROPERTY LIMITED
Frasers Property Limited (“Frasers Property” and together with its subsidiaries, the “Frasers Property Group” or the “Group”), is a multinational investor-developer-manager of real estate products and services. The Group is listed on the Main Board of the Singapore Exchange Securities Trading Limited (“SGX-ST”) and headquartered in Singapore.
 
Frasers Property's multinational businesses operate across five asset classes, namely, commercial & business parks, hospitality, industrial & logistics, residential and retail. The Group has businesses in Southeast Asia, Australia, the EU, the UK and China, and its well-established hospitality business owns and/or operates serviced apartments and hotels in over 20 countries across Asia, Australia, Europe, the Middle East and Africa.  
 
Frasers Property is also the sponsor of two real estate investment trusts (“REITs”) and one stapled trust listed on the SGX-ST. Frasers Centrepoint Trust and Frasers Logistics & Commercial Trust are focused on retail, and industrial & commercial properties, respectively. Frasers Hospitality Trust (comprising Frasers Hospitality Real Estate Investment Trust and Frasers Hospitality Business Trust) is a stapled trust focused on hospitality properties. In addition, the Group has two REITs listed on the Stock Exchange of Thailand. Frasers Property (Thailand) Public Company Limited is the sponsor of Frasers Property Thailand Industrial Freehold & Leasehold REIT, which is focused on industrial & logistics properties in Thailand, and Golden Ventures Leasehold Real Estate Investment Trust, which is focused on commercial properties.  
 
The Group is committed to inspiring experiences and creating places for good for its stakeholders. By acting progressively, producing and consuming responsibly, and focusing on its people, Frasers Property aspires to raise sustainability ideals across its value chain, and build a more resilient business. It is committed to be a net-zero carbon corporation by 2050. Building on its heritage as well as leveraging its knowledge and capabilities, the Group aims to create lasting shared value for its people, the businesses and communities it serves. Frasers Property believes in the diversity of its people and are invested in promoting a progressive, collaborative and respectful culture.

For more information on Frasers Property, please visit frasersproperty.com or follow us on LinkedIn.

Job Summary

Responsible for implementing and optimizing digital marketing strategies across SEO, SEM, CRM, website content, loyalty marketing, and analytics. Focused on driving traffic, enhancing guest engagement, and increasing direct bookings through a strong understanding of digital channels and a data-driven approach.

Job Description

Digital Campaign Execution
•    Implement and manage SEO and SEM campaigns to drive traffic, improve search engine rankings, and maximize return on ad spend.
•    Assist with website content management and ensure content accuracy, SEO best practices, and a seamless user experience.
•    Utilize tools like Google Ads, Google Tag Manager, and Google Analytics to track and optimize campaign performance.

 

CRM & Guest Engagement
•    Execute CRM campaigns, including email marketing, guest segmentation, and behavior-based targeting strategies.
•    Monitor guest engagement and booking patterns to support personalized communication and increase retention.
•    Collaborate with the marketing and guest services teams to craft timely, relevant, and effective messages for various customer segments.

 

Loyalty Program Marketing
•    Support the development and execution of marketing campaigns for the loyalty program to drive enrollment, participation, and redemptions.
•    Monitor and analyze loyalty data such as points accrual, redemptions, and expirations to inform campaign strategies.
•    Ensure loyalty-related communications and promotions are accurate, timely, and engaging.

 

Analytics & Optimization
•    Generate reports and dashboards on key performance indicators across digital channels (website, email, paid media, etc.).
•    Analyze campaign data to identify trends and opportunities for optimization.
•    Assist in conversion rate optimization efforts through A/B testing and performance tracking.

 

Content & Social Media
•    Contribute to digital content creation, including website copy, blog posts, social media updates, and newsletters.
•    Help manage brand presence on social media platforms and execute paid and organic campaigns to drive engagement.
•    Coordinate with content creators and designers to deliver cohesive and impactful messaging.

 

Special Projects
•    Participate in digital innovation or transformation projects (e.g., new platform rollouts, UX improvements).
•    Assist in testing digital tools, marketing technologies, and campaign automation features.
•    Conduct competitive research and present findings on digital trends or best practices.

Key Qualification

•    Bachelor’s degree in Marketing, Communications, Business, or a related field.
•    3-5 years of experience in digital marketing, preferably in the hospitality, travel, or lifestyle industry.
•    Working knowledge of SEO, SEM, Google Analytics, Google Tag Manager, and digital advertising platforms.
•    Experience with CMS platforms and email marketing tools (AEM, Wordpress etc).
•    Familiarity with social media management and content marketing strategies.
•    Strong analytical and reporting skills with proficiency in Excel.
•    Excellent communication, writing, and organizational skills.
•    Self-motivated, detail-oriented, and able to manage multiple projects in a fast-paced environment.

Diversity brings us closer to the communities we serve.

Guided by our Purpose, we are creating, inspiring, and nurturing an inclusive culture that unlocks the power of diverse teams to drive Frasers Property forward. Our values drive everything we do, which are core to creating safe places where everyone belongs, is mutually respected and feels empowered to be authentic at work. Working collaboratively makes us progressively stronger and better as an organisation, which helps our people to thrive each day.

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