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Senior Manager, Sales & Marketing, Development Management

Country:  Singapore
State:  Singapore
Job Function:  Sales & Marketing
Job Posting Date:  3 Feb 2026

ABOUT FRASERS PROPERTY LIMITED
Frasers Property Limited (“Frasers Property” and together with its subsidiaries, the “Frasers Property Group” or the “Group”), is a multinational investor-developer-manager of real estate products and services. The Group is listed on the Main Board of the Singapore Exchange Securities Trading Limited (“SGX-ST”) and headquartered in Singapore.
 
Frasers Property's multinational businesses operate across five asset classes, namely, commercial & business parks, hospitality, industrial & logistics, residential and retail. The Group has businesses in Southeast Asia, Australia, the EU, the UK and China, and its well-established hospitality business owns and/or operates serviced apartments and hotels in over 20 countries across Asia, Australia, Europe, the Middle East and Africa.  
 
Frasers Property is also the sponsor of two real estate investment trusts (“REITs”) and one stapled trust listed on the SGX-ST. Frasers Centrepoint Trust and Frasers Logistics & Commercial Trust are focused on retail, and industrial & commercial properties, respectively. Frasers Hospitality Trust (comprising Frasers Hospitality Real Estate Investment Trust and Frasers Hospitality Business Trust) is a stapled trust focused on hospitality properties. In addition, the Group has two REITs listed on the Stock Exchange of Thailand. Frasers Property (Thailand) Public Company Limited is the sponsor of Frasers Property Thailand Industrial Freehold & Leasehold REIT, which is focused on industrial & logistics properties in Thailand, and Golden Ventures Leasehold Real Estate Investment Trust, which is focused on commercial properties.  
 
The Group is committed to inspiring experiences and creating places for good for its stakeholders. By acting progressively, producing and consuming responsibly, and focusing on its people, Frasers Property aspires to raise sustainability ideals across its value chain, and build a more resilient business. It is committed to be a net-zero carbon corporation by 2050. Building on its heritage as well as leveraging its knowledge and capabilities, the Group aims to create lasting shared value for its people, the businesses and communities it serves. Frasers Property believes in the diversity of its people and are invested in promoting a progressive, collaborative and respectful culture.

For more information on Frasers Property, please visit frasersproperty.com or follow us on LinkedIn.

Job Summary

You will be part of the Sales & Marketing, Development Management, Frasers Property Singapore team - handling the marketing aspects as a Project Lead/ Deputy Project Lead, to lead the pricing strategy & market alignment in sales and provide market intelligence and feasibility support.

Job Description

Marketing

  • Project Leadership & Strategy
    •  To assume the role of Project Lead or Deputy Project Lead, as assigned by the Head of Sales & Marketing, and lead cross-functional teams to achieve marketing objectives through market intelligence, data analysis and trend evaluation, including the formulation of strategic marketing plans.
  • Campaign Execution & Timeline Management
    • To lead and manage marketing timelines to ensure well-coordinated, timely and effective campaigns across pre-launch, launch and post-launch phases, with all key milestones achieved.
  • Financial & Budget Management
    • To achieve financial objectives by projecting accurate sales volumes and profitability, and to manage marketing expenditures through careful monitoring and control of budgets.
  • Product Development & Market Positioning
    • To enhance product marketability and profitability by identifying market trends and opportunities, and to actively contribute during the design conceptualisation stage of development projects, including collaboration with project and consultant teams on product positioning, provisions and layouts.
  • Brand Building & Integrated Marketing Execution
    • To strengthen the firm’s brand and increase brand awareness through the development and execution of integrated marketing and sales strategies, working closely with the Sales team and Group Communications to align all advertising, promotions and communications with corporate branding and messaging.
  • Sales & Marketing Planning and Digital Strategy
    • To conceptualise, develop and implement comprehensive sales and marketing plans, forecasts and campaigns for residential projects, including oversight of advertising and creative agencies, management of digital marketing initiatives, optimisation of lead generation efforts, social media presence at project level, and continuous analysis of sales and marketing performance trends.
  • Marketing Platforms & CRM Effectiveness
    • To ensure accuracy and effectiveness of project microsites, digital landing pages and CRM platforms in tracking marketing performance, generating leads and supporting overall campaign objectives.

 

Sales

  • Pricing Strategy & Market Alignment
    • To lead the formulation of competitive pricing strategies based on target demographics, market conditions, product positioning and corporate branding to maximise sales performance.
  • Sales Operations & Governance
    • To oversee departmental sales procedures and administration, and to establish sales policies, objectives and targets to ensure operational efficiency and regulatory compliance.

 

Business Development

  • Market Intelligence & Feasibility Support
    • To collaborate with the Business Development team, when required, in collecting, researching and analysing market data and intelligence to support feasibility studies and acquisition decisions.

Key Qualification

  • Bachelor’s degree in real estate, marketing or business administration
  • Experience in sales and marketing role within the real estate industry
  • An enthusiastic team player who possesses excellent communication and interpersonal skills.
  • Ability to work under pressure in a fast-paced environment.
  • Independent, innovative, proactive and resourceful
  • Passion for excellence and keen sense of curiosity of the Singapore and Malaysia property market

#LI-FPLPRO

Diversity brings us closer to the communities we serve.

Guided by our Purpose, we are creating, inspiring, and nurturing an inclusive culture that unlocks the power of diverse teams to drive Frasers Property forward. Our values drive everything we do, which are core to creating safe places where everyone belongs, is mutually respected and feels empowered to be authentic at work. Working collaboratively makes us progressively stronger and better as an organisation, which helps our people to thrive each day.

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