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Senior Officer, Marketing

Country:  Singapore
State:  Singapore
Job Function:  Sales & Marketing
Job Posting Date:  25 Apr 2024

ABOUT FRASERS PROPERTY LIMITED
Frasers Property Limited (“Frasers Property” and together with its subsidiaries, the “Frasers Property Group” or the “Group”), is a multinational investor-developer-manager of real estate products and services across the property value chain. The Group is listed on the Main Board of the Singapore Exchange Securities Trading Limited (“SGX-ST”) and headquartered in Singapore.

Frasers Property's multinational businesses operate across five asset classes, namely, residential, retail, commercial & business parks, industrial & logistics as well as hospitality. The Group has businesses in Southeast Asia, Australia, Europe and China, and its well-established hospitality business owns and/or operates serviced apartments and hotels in over 20 countries and more than 70 cities across Asia, Australia, Europe, the Middle East and Africa.

Frasers Property is also the sponsor of two real estate investment trusts (“REITs”) and one stapled trust listed on the SGX-ST. Frasers Centrepoint Trust and Frasers Logistics & Commercial Trust are focused on retail, and industrial & commercial properties, respectively. Frasers Hospitality Trust (comprising Frasers Hospitality Real Estate Investment Trust and Frasers Hospitality Business Trust) is a stapled trust focused on hospitality properties. In addition, the Group has two REITs listed on the Stock Exchange of Thailand. Frasers Property (Thailand) Public Company Limited is the sponsor of Frasers Property Thailand Industrial Freehold & Leasehold REIT, which is focused on industrial & logistics properties in Thailand, and Golden Ventures Leasehold Real Estate Investment Trust, which is focused on commercial properties.

The Group is committed to inspiring experiences and creating places for good for its stakeholders. By acting progressively, producing and consuming responsibly, and focusing on its people, Frasers Property aspires to raise sustainability ideals across its value chain, and build a more resilient business. It is committed to be a net-zero carbon corporation by 2050. Building on its heritage as well as leveraging its knowledge and capabilities, the Group aims to create lasting shared value for its people, the businesses and communities it serves. Frasers Property believes in the diversity of its people and is invested in promoting a progressive, collaborative and respectful culture.

For more information on Frasers Property, please visit frasersproperty.com or follow us on LinkedIn.

Job Summary

If you are an enthusiastic, organised, and outgoing person who enjoys creating and nurturing communities in both digital and physical spaces, this is the role for you. You will be responsible for building a highly engaged shopper community for Frasers Property Singapore's retail arm by curating lifestyle content for our digital platforms or through in-mall advertisements across our shopping malls. You are passionate about organising and executing community events that would delight shoppers and increase their affinity for our malls. 

This is an entry level role that reports to the Senior Manager, Marketing as part of the Retail Strategic Marketing and Digital team based in Singapore. We welcome applications from fresh graduates of any discipline. 

Job Description

SOCIAL MEDIA & DIGITAL MARKETING

  • Work alongside the appointed digital marketing agency to create and curate engaging content that showcases the lifestyle offerings and promotions at our malls. Provide support for the roll-out and promotion of the FRx app and its features across our malls.
  • Monitor, moderate and respond to comments and queries from followers on social media platforms in a timely and professional manner.
  • Analyse social media metrics, budgets and insights to measure the effectiveness of campaigns and content
  • Develop electronic direct mailers (EDMs) to promote mall and/or partner events, deals and rewards to shoppers

IN-MALL MARKETING CAMPAIGNS & EVENTS

  • Collaborate with the marketing teams from centre management to create and run successful marketing events and campaigns
  • Offer in-mall advertising support for year-round marketing campaigns for up to 10 malls at any tone time.
  • Plan and execute on ground events across 8 to 10 malls. Create interesting community activities to increase dwell time and shopper engagement at our malls
  • Monitor mall traffic, GTO and as well as campaign performance for post mortem reporting
  • Manage tenders, budgets and other procurement related activities for the marketing team as and when required

Key Qualification

  • This is an entry level position
  • Diploma holder from any discipline
  • Passionate about community building and event management 

Diversity brings us closer to the communities we serve.

Guided by our Purpose, we are creating, inspiring, and nurturing an inclusive culture that unlocks the power of diverse teams to drive Frasers Property forward. Our values drive everything we do, which are core to creating safe places where everyone belongs, is mutually respected and feels empowered to be authentic at work. Working collaboratively makes us progressively stronger and better as an organisation, which helps our people to thrive each day.

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