Senior/ Revenue Manager (Hotel)
Job Summary
The incumbent will oversee the Reservations, Channel distribution and Marketing Communication team on day-to-day operations for Capri by Fraser, China Square.
Job Description
- Oversee revenue management and distribution strategy of the hotel and manage day to day yield operations includes daily pick-up analysis, strategy analysis & adjustments, historical data & future trend analysis.
- Must possess the knowledge of business profitability and evaluate business from local accounts and groups to provide input to future rate setting and negotiation. These include monitor competitor pricing, update, analyse and communicate group, wholesales, and transient pace to ensure the hotel is correctly positioned for each market segment.
- Oversee strategy for brand website and all 3rd party distribution by supervising Channel Distribution Executive and Reservation Head. These include managing:
- Implement daily hotel rates on various online/offline travel agencies, GDS platform and hotels’ websites.
- optimizing room inventories through e-distribution channels and rapport buildings with OTAs (B2C) and e-commerce partners. Must develop and maintain partnerships with third party business partners that lead to incremental revenue growth.
- Oversee Marketing Communication team in managing digital marketing strategy and execution across marketing channels (Social, Web, Content, Email, Display, Search) as well as across ad platforms.
- Conduct assessment and reporting on the performance of all digital marketing campaigns.
- Strategizing with corporate office and Cluster Marcom by observing latest trends and best practices in terms of online/digital marketing and implement effective channel promotions and GDS media campaigns to pursue aggressive growth targets.
- Regularly check the input and the quality of data (segmentation, denials tracking, etc) and work with Reservation head and Channel Distribution Executive to ensure all related systems are configured correctly, validated, and efficient including RMS/PMS/CRS/CRM/Channel management/Booking engine etc.
- To facilitate/conduct weekly revenue and marketing meeting and generate and analyse reports for meetings, displaying key facts/trends etc. on market insights to ensure all relevant team members such as reservation and sales are actively engaged in revenue decisions.
- Inspire, coach, and motivate team to achieve company goal. Must constantly solicit input from subordinate and give timely and specific feedback regarding job performance and conduct regular briefing/ staff training
- Participate in preparing budgets, business plans and perform forecasting revenue adjustments. Update monthly report including analysing overall monthly hotel performance and provide summary report with recommendations to improve long term strategies for public segment.
- Working closely with corporate office & cluster team in ensuring efficient utilization of all systems, in line with Frasers’ best practice and standard operating procedures
Key Qualification
- Diploma / bachelor’s degree in business management, Finance or relevant
- Minimum 5 years of working experience preferred with revenue, channel distribution or reservation background.
- Must possess strong passion for revenue management and strong analytical ability.
- Meticulous and sharp with numbers
- Good communication skills and possess good leadership traits.
- A good team player
- Self-motivated and self-disciplined
- Has good knowledge of PMS and CRS.
- Preferably with Channel Management an GDS knowledge and experiences